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Recruiting Is Broken

Transform it with Storytelling and Culture

We face a perpetual hiring crisis as recruiting methods fail. Discover how storytelling attracts top talent, supercharges sales, and builds standout cultures. Essential for executives, managers, recruiters, and HR professionals.

Join Peter Laughter for a groundbreaking talk on redefining recruitment in the age of rapid innovation and purpose-driven work. In this changing landscape, traditional recruitment practices are failing. Shifting to a storytelling approach that highlights aspects of company culture, purpose, and values attracts the most qualified and engaged talent while supercharging sales and marketing. This talk is essential for C-Level executives, hiring managers, recruiters, and HR professionals looking to hire the best and brightest employees while building a standout culture. 

In This Engaging Presentation, You’ll Learn:

  • How conventional recruitment methods fail to attract top talent and exclude 86% of the best candidates who are currently employed but disengaged.
  • Low leveraging employee-driven social media storytelling based on company culture, purpose, and values can not only attract high-quality candidates but also strengthen organizational culture and improve marketing efforts.
  • Real-world examples from companies like Cisco and Pal’s Sudden Service, demonstrating the power of this innovative approach in reducing time-to-fill and fostering a purpose-driven workforce.

Attendees Will Benefit From This Talk In The Following Ways:

  • C-Level executives will gain insights on how to create a dynamic, purpose-driven organization that attracts top talent and improves overall business performance.
  • Hiring managers will learn new strategies for engaging and connecting with highly qualified candidates who resonate with their company’s culture and values while dramatically improving results.
  • Recruitment professionals will discover how to transform their role and harness the power of social media and storytelling to reach and engage with the vast pool of passive candidates
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