The Tipping Point: Why Today’s Workplace Can’t Afford to Ignore Purpose

In 2011, I thought the world was about to change dramatically. I was wrong. For the previous three years, I had the fortunate opportunity to interact with brilliant minds like […]
Purpose Over Mission: Knowing “Why” is more important than “Where & How”

It was a cool fall day in 1998. I was walking with a friend in the East Village of New York City. She was telling me how she had just […]
Why Am I Busting My A** Here? The Critical Role of Purpose in Today’s High-Growth Companies

I’m a big movie buff. So is my family. We are always throwing quotes from movies back and forth at each other. Lately, one particular movie quote has been jumping […]
The Language of Culture: How Defining Purpose Transforms Organizations

After I gave a talk on the importance of recruiting and culture, a CEO approached me and was concerned that the culture of his company was “not that good.” He […]